AnOrdain Watches: A Journey of Enamel Craftsmanship and Timekeeping Excellence
In the heart of Glasgow, Scotland, a horological gem quietly thrives – AnOrdain. Founded in 2015 by the visionary watchmaker Lewis Heath, this small yet remarkable brand has carved a niche for itself in the world of mechanical watches. AnOrdain’s unique selling point lies not only in its exquisite enamel dials but also in its unwavering commitment to craftsmanship and traditional watchmaking techniques. Let’s delve into the fascinating story of AnOrdain and explore their trajectory in 2024.
The Genesis
Lewis Heath, a true steward of craftsmanship, established AnOrdain with a clear purpose: to create watches that seamlessly blend old-world charm with contemporary design. While many perceive AnOrdain as a dial maker, Heath emphasizes that their approach extends beyond enameling. It’s about the holistic craft – from the movement to the case, all meticulously executed in-house.
The Enamel Dials
AnOrdain’s signature feature is undoubtedly its enamel dials. These dials are painstakingly crafted in their Glasgow workshop, where artisans transform raw materials into miniature works of art. The enameling process involves fusing powdered glass onto a metal base, resulting in a lustrous, vibrant surface. AnOrdain’s dials exhibit a depth and richness that captivates watch enthusiasts worldwide.
Trajectory in 2024
1. Waitlist Phenomenon
AnOrdain’s popularity has surged, leading to a waitlist that stretches into 2028. The demand for their watches, especially during the pandemic, skyrocketed. As the lead time increased, AnOrdain adapted its sales model. Instead of immediate availability, they now allocate their limited production through monthly releases. These coveted pieces vanish within seconds, testament to AnOrdain’s allure.
2. Model 3 “Method”
In 2023, AnOrdain unveiled its third watch – the Model 3 “Method”. This timepiece, graced with an enamel dial, epitomizes their commitment to craftsmanship. Hodinkee collaborated with AnOrdain for an exclusive limited edition, further fueling the brand’s ascent.
3. New Facility in Glasgow
AnOrdain is on the cusp of moving into a brand-new facility in Glasgow. This expansion reflects their dedication to growth and innovation. The larger space will accommodate increased production, ensuring that more enthusiasts can experience AnOrdain’s artistry firsthand.
4. 2023 Acquisition of Paulin Watches
Recently, AnOrdain acquired fellow Scottish brand Paulin Watches. This strategic move promises exciting synergies and a fresh rebrand. AnOrdain’s vision extends beyond their own success; they’re nurturing the broader watchmaking ecosystem.
AnOrdain’s Watches: A Glimpse
Here’s a curated list of AnOrdain’s core models:
- Model 1 (12 Colors): Available in Small, Medium, and Large sizes.
Dial: Vitreous enamel on copper
Lug-to-Lug Length: Varies by size
Diameter: Varies by size
Material: Stainless steel
Movement: Choice of Sellita SW210 or La Joux-Perret G100
- Model 1 Fumé: Featuring fumé dials in Medium Grey, Plum, and Green.
Dial: Enamel
Lug-to-Lug Length: Varies
Diameter: Varies
Material: Stainless steel
Movement: Choice of Sellita SW210 or La Joux-Perret G100
- Model 2: A rugged yet refined timepiece. Large and Medium Sizes
Dial: Vitreous Enamel on Copper, 4 Colors (Racing Green, Grey Haar, White, and Flax)
Lug-to-Lug Length: Varies
Diameter: Varies
Material: Stainless steel
Movement: Choice of Sellita SW210-1 or La Joux-Perret G100
- Model 3 Large “Method”: The latest addition, embodying AnOrdain’s ethos.
Dial: Transparent vitreous enamel on textured silver; 2 Colors - Aqua, Lichen
Lug-to-Lug Length: 46 mm
Diameter: 39 mm
Material: Stainless steel
Movement: Sellita SW300
AnOrdain’s journey is one of passion, precision, and persistence. As they continue to redefine watchmaking norms, their enameling legacy shines brightly. So, whether you’re on the waitlist or fortunate enough to own an AnOrdain, remember that each tick of their mechanical heart echoes centuries of craftsmanship – a testament to Lewis Heath’s vision and the artisans who breathe life into every dial.