Citizen Unveils New Tsuyosa 37mm Collection in Ice Blue, Pastel Pink, and Dark Green
Citizen Watch Company has announced an exciting update to their popular Tsuyosa collection, originally launched in 2023. The new models feature a reduced 37mm case size, down from the original 40mm, and introduce eye-catching Ice Blue, Pastel Pink, and Dark Green colorways that are sure to appeal to a broader audience.
The Citizen Tsuyosa 37mm (Reference number NJ0200) strikes an impressive balance between casual and dressy aesthetics. With its versatile design, the watch can easily transition from everyday wear to more formal occasions, making it an ideal choice for watch enthusiasts seeking a single timepiece for multiple settings.
Source: Citizen
Technical Specifications
The new Tsuyosa models feature a stainless steel case measuring 37mm in diameter with a comfortable 11.5mm thickness. The watch face showcases applied indices with luminous coating for enhanced visibility in low-light conditions. Water resistance is rated at 5 bar (50 meters), providing sufficient protection for everyday activities.
One of the hallmarks of the Tsuyosa line continues to be its integrated stainless steel bracelet, offering both visual appeal and wearing comfort.
Source: Citizen
Movement and Functionality
Powering the Tsuyosa 37mm is Citizen's reliable in-house Caliber 810 automatic movement. This self-winding mechanism provides standard hours, minutes, and hacking seconds functions, along with a date display. With a respectable 42-hour power reserve, the watch will continue running through brief periods of non-wear.
Source: Citizen
Market Position and Availability
Set to be released this month with a retail price of $450, the new Tsuyosa models represent a compelling value proposition in the entry-level mechanical watch market. The combination of an in-house automatic movement, refined aesthetics, and versatile sizing positions these watches as strong contenders in the increasingly competitive affordable luxury segment.
The introduction of Ice Blue, Pastel Pink, and Dark Green color options, coupled with the more wearable 37mm case size, suggests Citizen is targeting a more diverse customer base with this latest update to the Tsuyosa collection.
Watch enthusiasts looking for a solidly built, versatile automatic timepiece with distinctive colorways should find the new Citizen Tsuyosa 37mm collection worth consideration when it hits retailers this month.
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