The M.A.D.1S: A Bold New Chapter for M.A.D. Edition

In a move that is sure to delight watch enthusiasts worldwide, M.A.D. Edition, the creative offshoot of MB&F, has announced the launch of its latest timepiece: the M.A.D.1S. Since its inception, the M.A.D. series has made waves in the horology world, captivating fans of MB&F who appreciate the brand's style, innovation, and cutting-edge design but find its masterpieces often beyond their reach. The M.A.D. series has provided a more attainable option, combining exceptional craftsmanship with a more accessible price point. Now, the M.A.D.1S is here, and it promises to push the boundaries even further.

The Origins: A Cult Following

The first M.A.D.1, introduced by Maximilian Büsser, created a frenzy among watch lovers when it was released. Known for his work at MB&F (Maximilian Büsser & Friends), Büsser is a master of blending futuristic design with mechanical artistry, and the M.A.D.1 was a unique expression of that vision. The watch’s distinct style, featuring an unconventional method of time-telling and its affordable price point, made it highly sought after. Unfortunately, its availability was limited to those lucky enough to win the coveted raffle.

Over time, four other editions followed, each drawing inspiration from the original’s bold design while introducing new elements. One standout was the "Time to Love" edition, a collaboration with the esteemed artist Jean-Charles de Castelbajac. This vibrant version resonated with many for its playful interpretation of time, blending color, art, and horology. It became a symbol of the series’ ethos: innovation, artistry, and affordability.

Enter the M.A.D.1S: A New Era Begins

The newly announced M.A.D.1S represents the next step in this ongoing evolution, and it brings exciting upgrades for both dedicated fans and new enthusiasts. The "S" in M.A.D.1S carries significant meaning, representing three key improvements: Slim, Swiss movement, and Single Cylinder time display.

1. Slim: True to its name, the M.A.D.1S introduces a slimmer profile while maintaining the bold presence of the original. The watch measures 42mm in diameter with a 15mm thickness, crafted from stainless steel. Though not ultra-thin, it’s more streamlined compared to its predecessors, giving it a refined yet sturdy look on the wrist.
2. Swiss Movement: One of the most exciting upgrades is the new Swiss movement powering the M.A.D.1S. This iteration features the La Joux-Perret G101 movement, a significant upgrade from the Miyota movement found in the earlier M.A.D.1 models. Known for its reliability and precision, the Swiss-made movement enhances the timepiece’s overall performance, cementing it as a premium option at an affordable price.
3. Single Cylinder Display: In classic M.A.D. fashion, the M.A.D.1S continues to challenge traditional time-telling methods. The single-cylinder display now exclusively showcases the hour, while the minute intervals are clearly marked, providing a unique and functional twist to the dial's layout. This singular focus enhances the minimalist aesthetic and adds to the watch’s distinctive charm.

Color Options and Availability

True to the spirit of M.A.D. Edition, the M.A.D.1S comes in two versions that cater to different audiences. The first is a special edition reserved for "Friends" and the loyal "Tribe" members of MB&F, distinguished by its stunning purple accents. This limited offering speaks to the close-knit community that has formed around Büsser's work, adding a personal touch to the release.

For the general public, the M.A.D.1S will be available with ice-blue accents. This color choice exudes a cool, modern aesthetic, perfectly complementing the watch’s contemporary design. Whether you are a seasoned MB&F fan or a newcomer, the M.A.D.1S provides a visually striking option for collectors and enthusiasts alike.

Specs and Features

The M.A.D.1S features a stainless steel case with a diameter of 42mm and a thickness of 15mm, ensuring it maintains the bold wrist presence for which the series is known. It has a water resistance of 30 meters, making it suitable for everyday wear, and comes equipped with a comfortable leather strap and stainless steel folding buckle.

With only 1,500 pieces available, the M.A.D.1S is bound to be as elusive as its predecessors. As with the original M.A.D.1, the opportunity to purchase will be determined via a raffle system. The raffle for the M.A.D.1S is open from August 27 to September 2, with winners being randomly drawn. At a price point of CHF 2,900, it offers exceptional value for the level of craftsmanship, creativity, and Swiss engineering it delivers.

The M.A.D.1S is a continuation of what M.A.D. Edition and MB&F do best: pushing boundaries while maintaining a sense of fun and accessibility. It marries style and substance in a package that offers something for collectors of all levels, with its eye-catching design, unique time-telling system, and upgraded Swiss movement. The combination of innovation and affordability ensures that the M.A.D.1S will capture the imagination of many, just as its predecessors did.

For those looking to get their hands on this remarkable piece, now is the time to enter the raffle. With only 1,500 units available, the M.A.D.1S will likely become another highly coveted release in the series, and, like the original, it’s bound to become a conversation piece for years to come.

Good luck to all who enter!

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