Universal Genève: The Timeless Return of a Watchmaking Icon

Universal Genève, founded in 1894 by Numa-Émile Descombes and Ulysse-Georges Perret, is a brand steeped in horological lore. For decades, it captivated watch lovers with masterpieces like the Compax chronograph, the elegant Tri-Compax, and the ultra-functional Cabriolet. Among all these, one model shines especially bright to us: the Polerouter, a design that’s become legendary among collectors and enthusiasts.

The Polerouter’s story begins in 1954, with Scandinavian Airlines’ polar flights over the North Pole, which exposed watches to magnetic fields that could disrupt their precision. Universal Genève rose to the challenge, tapping a young designer named Gerald Genta—later known for his work on the Audemars Piguet Royal Oak and the Patek Philippe Nautilus—to create a timepiece that was both resilient and elegant. The Polerouter, with its crosshair dial, refined design, and anti-magnetic technology, was born. Its clean lines and innovative micro-rotor movement captivated the watch world, securing its place as one of the brand’s most beloved models.

For years, Universal Genève’s models like the Polerouter remained treasures of vintage watch collectors. But in 2023, Partners Group and CVC Capital Partners revived the brand, driven by a vision to blend its storied past with modern innovation. This new chapter focuses on honoring Universal Genève’s legendary designs while adding exciting new movements and exclusive boutiques. The revival draws deeply on the input of the collectors’ community, ensuring that each new piece stays true to the spirit that made the brand iconic.

With the re-launch, Universal Genève has a renewed sense of purpose and excitement, including the anticipated release of UG Magazine, a resource for enthusiasts to stay updated on the brand’s journey and new releases. And for those looking to add a piece of history to their collection, the Polerouter is a classic choice—a watch that embodies Universal Genève’s unique blend of technical innovation and timeless design.

The return of Universal Genève is more than a comeback; it’s a celebration. This brand’s revival brings fresh excitement to watchmaking, inviting both seasoned collectors and newcomers to experience a legacy that stands the test of time. For fans of horology, the wait has been worth it. Universal Genève is back, poised for a new era of brilliance.

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